Our history, values and vision

I was born in 1965 in a small town in southern Zealand, Denmark. From an early age, I loved building things, solving problems, and understanding how technology worked.

At the age of 15, I built my first computer—a Sinclair ZX80. That early curiosity for electronics, engineering, and innovation has stayed with me ever since.

After completing my military service in 1984, I began what would become a lifelong journey as an entrepreneur. In 1986, I founded my first electronics company, designing specialised testing systems for industrial customers. One of these projects took me to Malta, where I spent a year working closely with a client.

Over the following years, I founded and became involved in several technology companies. I opened CD Mekka, one of Denmark’s first dedicated software stores, selling computer software on CDs long before online downloads became the norm.

I was also involved in developing Computermus, one of Denmark’s early interactive computer books for children. My passion has always been creating something new, and I have never been short of ideas.

Later, together with two partners, I co-founded CANVAS Interactive, a company specialising in websites and IT security. We grew the business to 56 employees before selling it to the Finnish technology company TJ Group in 2001.

Although I enjoyed working in the technology industry, another passion gradually began to play a larger role in my life.

After obtaining my hunting licence in 1996, I developed a strong interest in hunting, precision shooting, and especially ammunition reloading.

What began as a small home-based business selling reloading equipment eventually grew into Guns & Powder, a specialist hunting and reloading store in Laurbjerg, Denmark.

As demand increased, we expanded from a 350-square-metre shop into a 1,100-square-metre warehouse. Over time, the company became one of Denmark’s leading suppliers of reloading equipment.

Following changes to Meta’s advertising policies, the company was later renamed Genladning Danmark.

Eventually, I decided to close the physical store and focus entirely on the webshop. By then, reloading had become much more than a business—it had become a genuine passion.

The idea for SuperTrickler began with a challenge I encountered while producing specialised ammunition.

I purchased five identical powder dispensers and expected them to perform in exactly the same way. Although each dispenser displayed the same weight, measurements taken with a precision reference balance revealed noticeable differences between them.

That simply was not acceptable to me.

Instead of accepting the limitations of the products already available, I decided to design and build my own powder dispenser—one capable of delivering the level of precision I believed reloaders deserved.

At the time, I had no intention of selling it. SuperTrickler was simply a personal engineering project created to solve my own problem.

During the development process, I shared questions and ideas in several Facebook groups. This was where I met Peter, an experienced software developer.

We quickly discovered that our skills complemented each other perfectly, and together we continued developing what would eventually become SuperTrickler.

When I later shared the project on my own Facebook page, the response exceeded all expectations. Reloaders from around the world encouraged us to make the product available to everyone.

Before long, SuperTrickler had grown from a personal engineering project into a global business.

Looking back, every company I have built has started with the same simple motivation: finding a better way of doing things.

SuperTrickler is no different.

It is the result of decades of curiosity, engineering, entrepreneurship, and an uncompromising passion for precision.

I was born in 1960 and grew up in a small country town in South Australia on the Murray River. Like my brothers, I learned to shoot from about age 5; guns and reloading were a normal part of my childhood.

In 1977, aged 17, I purchased a microprocessor – at that time, this was a new emerging technology. I built a computer and taught myself to program in assembler language. This led to a career in electronics, mainly in the areas of instrumentation, automation and process control. C/C++ became my core programming language throughout that journey.

When I, aged 55, due to a teenage injury, was forced to retire prematurely, very much against my desire, I needed something to do. I began refurbishing and modifying guitar amplifiers, and later decided to learn more about microcontrollers and affordable embedded systems (now that I was on a limited income).

I developed a highly efficient cooperative multi-tasking engine, giving these relatively cheap devices extraordinary power. In one of my systems, it originally struggled to cycle through its loop once per second, but after optimisation it was running around 16,000 times per second.

Jump ahead a few years. By now I had joined a Facebook group where I wrote code to help people all over the world. One day, someone from Denmark asked about an Arduino display. I immediately answered. Rex Petersen explained that there was already a complete library available (interface code), but I also wanted to send him the basics.

While working on a machine to dispense gunpowder, I noticed that rookie mistakes were typical among new users. So I wanted to make it run faster, be tidier and easier to use. From there the project became progressively more refined...